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FatRankand Maptimal

James Dooley of FatRank introduces you to Maptimal

Get an audit that shows where you rank on Google Maps, what AI Overviews say about you, and exactly what to fix. Do the fixes yourself, or have us do them for you.

For local businesses in the US and the UK. James founded FatRank in 2007 and is one of Maptimal’s three founders, with Paul Truscott and Peter Jones.

Start your audit

You’ll see the price on the next page, before you pay.

James Dooley
James DooleyFounder of FatRank and co-founder of Maptimal

What you get

  • We check your map rank across your area, your profile and what Google's AI says about you, then send the fixes in order.
  • Your audit arrives within 60 minutes. If we need to check something with you first, we’ll email you a few quick questions, and it arrives within 60 minutes of your answers.
  • Do the fixes yourself, or have us do them for you.

What your audit checks, and what gets fixed

Your audit works through six areas and puts the fixes in priority order for your business.

  • Categories and services

    Your primary category tells Google what you do. A plumber filed under “Plumbing supply store” gets shown to people shopping for pipe fittings.

    • The primary category that matches your trade
    • Every service you do, with a sentence on each
    • Extra categories only where they are true

  • Service area and hours

    Before anyone calls, they check two things: do you cover their street, and are you open right now?

    • The towns and ZIP codes or postcodes you really cover
    • Regular, holiday and emergency hours

  • Photos and posts

    Pictures of your van, your crew and finished jobs show that a real business sits behind the listing.

    • Photos of real jobs, added through the year
    • Posts about seasonal work, offers and new services

  • Reviews and replies

    Reviews are what customers read before they pick up the phone, and they’re part of what Google’s AI draws on when it describes you.

    • A reply to every review, good or bad
    • An easy way to ask customers for an honest review of the job

  • The facts on your website and listings

    Google checks your profile against your website and the directories that list you. When the name, address, phone or hours disagree, it has less reason to trust any of them.

    • A page for each service, with clear hours and towns that match the profile
    • Directory listings with exactly the same name, address and phone

  • Local and trade mentions

    Suppliers, trade associations and local news can help people find your business beyond your own website.

    • Relevant places where your business could be listed
    • Accurate details when a supplier or local publication mentions you

Questions

What is Maptimal?

When someone asks Google for a local service, the AI Overview can name a few businesses before the map. We work on what it reads, so yours is one of them. Maptimal is run by James Dooley, Paul Truscott and Peter Jones. We work with local businesses in the US and the UK.

Who is James Dooley?

James Dooley founded performance lead-gen agency FatRank in 2007 and pioneered its "pay-on-results" model. He has built and ranked over 1,000 sites generating more than 2 million inquiries, and co-authored 8 books on SEO. CEO of PromoSEO, founded in July 2010, and of FatRank, founded on 7 September 2007. More about James

Is James part of Maptimal?

Yes. James is one of Maptimal’s three founders, with Paul Truscott and Peter Jones. James leads our work on getting local businesses named in AI answers.

What does the audit cost?

You’ll see the price on the next page, before you pay.

Do I need to be a FatRank client?

No. The audit is open to local businesses in the US and the UK.

Start with the audit.

Start your audit