James Dooley

About James

James Dooley founded performance lead-gen agency FatRank in 2007 and pioneered its "pay-on-results" model. He has built and ranked over 1,000 sites generating more than 2 million inquiries, and co-authored 8 books on SEO.

From jamesdooley.com:

• CEO of PromoSEO, founded in July 2010, and of FatRank, founded on 7 September 2007.
• Also founded PromoPixa in 2015.
• Based in Leigh, just outside Manchester.
• Hosts eight podcast series, including the FatRank Podcast, the James Dooley Podcast and the UK Lead Generation Podcast.

Read more on jamesdooley.com (opens in a new tab)

What James leads at Maptimal

James leads Maptimal’s answer engine optimization (AEO): getting a business named in AI answers. When someone asks ChatGPT, Gemini or Google’s AI Overview for a good local business, this is the work on whether yours is one of the names that come back.

Writing

• LEADS FIRST: Everything Flows Downstream After Lead Generation (opens in a new tab)
• Advanced Seo Tips 2025: The Future of Search: Myths Busted, Seo Strategies Revealed (opens in a new tab)
• iGaming SEO: The Truth About Advanced Seo for Online Gambling: Casinos, Slots, Bingo & Sports Betting (opens in a new tab)
• The Complete Local SEO Playbook 2025 (opens in a new tab)
• Technical SEO: Are you even an SEO if you dont check server logs? (opens in a new tab)
• Scaling Your Digital Marketing Team: Business Is A Team Sport (opens in a new tab)
• The F*ck You Price Method: Creating Offers That Get People Talking (opens in a new tab)
• The Payout Mafia: How The Top Affiliates Are Still Robbing The Bank In A Post-AI World (opens in a new tab)