Paul Truscott

About Paul

Paul Truscott has been in SEO since 2015, specializing in semantic SEO and entity optimization. His own sites have generated over 150,000 leads for local service businesses.

From paultruscott.com:

• Full name Paul David Truscott.
• Specializes in semantic SEO and generative engine optimization (GEO): helping brands become visible, retrievable and accurately represented across AI search.
• Builds and operates dedicated niche websites for national home service providers across the United States, ranked through semantic content networks and topical maps rather than link acquisition.
• From 2022, spent four years studying Koray Tuğberk Gübür’s semantic SEO methodology; in 2024 James Dooley invited him to join a Koray cohort mastermind group.
• Before SEO, a qualified financial technical analyst: the STA Diploma in Technical Analysis with Distinction, the IFTA Certified Financial Technician (CFTe) designation and full membership (MSTA) of the Society of Technical Analysts.
• Won the Society of Technical Analysts’ Bronwen Wood Memorial Prize in 2011.
• Hosts the 60 Second SEO Tips podcast and is a recurring guest on the FatRank Podcast with James Dooley.

Read more on paultruscott.com (opens in a new tab)

What Paul leads at Maptimal

Paul leads Maptimal’s Google Maps work: the Business Profile, the listings and details around it, and where a business shows up on the map across the area it serves.

Writing

Co-author of:

• KGMID SEO: Claim Your Entity Before Google Defines It for You (opens in a new tab)
• AEO GEO LLM Seeding AI SEO - Or Whatever The F$ck You Want to Call It (opens in a new tab)
• Link Building in the Era of AI Search Engines (opens in a new tab)
• Online Reputation Management for Your AI Resume (opens in a new tab)
• Recommended by AI: The New Rules of Lead Generation (opens in a new tab)
• LLM Mastery: How AI Recommends Brands for LLM Domination (opens in a new tab)