Peter Jones

About Peter

Peter Jones has been in search since 2008. He runs lead generation bringing in 20,000+ leads a year for a single service business, and has managed over £1m in Google Ads spend. He wrote Echo, the playbook for getting named by ChatGPT, Perplexity and Google AI Overviews.

From petervjones.com:

• Full name Peter Victor Jones; based in the UK.
• Builds organic SEO and Google Ads systems that generate over 20,000 leads a year.
• Specializes in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO): how ChatGPT, Perplexity and Google AI Overviews decide which businesses to mention, recommend and cite.
• Marketing director of a national home-services company.
• Founded the window-cleaning brand Splash and Sparkle in 2013 and sold it in 2023.
• Completed Koray Tuğberk Gübür’s Topical Authority course in 2023.

Read more on petervjones.com (opens in a new tab)

What Peter leads at Maptimal

Peter leads Maptimal’s local lead generation: turning the people who find a business on the map and in AI answers into calls and inquiries for it.

Writing

• Echo: How brands get mentioned, recommended, and cited by AI (opens in a new tab)Kindle edition, 106 pages, published 28 August 2026